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If you haven't already done so, go to http://paypal.com/ and sign up for a Business Account (The "Standard" level account is sufficient for use with eSC).
Complete the PayPal Standard setup steps detailed here: http://efcmailserver.com/wiki/index.php/Getting_Started_With_PayPal_Standard
Go to: https://developer.paypal.com/ and log in with your usual Paypal login info.
Go to: https://developer.paypal.com/developer/applications
Click on "My Apps & Credentials". Click the "Live" toggle switch. Under "REST API apps" click the "Create App" button.
Under App Name enter: eStyleCentral Click the "Create App" button.
Click the "Live" toggle switch/button. Copy the Client ID shown
Paste the Client ID into your eStyleCentral admin panel by following these steps: Go to General Settings -> eCommerce Settings -> scroll down to the bottom and click "Click here to edit Payment/Credit Card Settings" -> scroll down to where it says "Enable Paypal"
Check "Enable Paypal" if not already checked. Enter your Paypal email address.
Then enter the Paypal Client ID from Step 4.
Scroll down to the bottom of the page and click "Submit".
Test: On your web site add a product to the cart and start checking out using Paypal. Make sure you see the Paypal popup confirming your shipping info. This is usually enough to determine that everything is working. To be 100% sure you'd need to actually place an order using a different Paypal account.